Factor 50

Logo design, brand style guide, business cards.

Factor 50 is a Dutch company that specializes in the installation of solar panels. As one of the best qualified installation companies in the field, they promise top quality, honesty and a worry-free service from A to Z.

I was very happy to help this young, energetic company get a professional look that matched their values and story. The logo was created by tilting the letter F to create the shape of a roof. On the roof there’s a set of 4 solar panels, which refers to Factor 50’s core business. A round, friendly font combined with a sparkling colour palette provides Factor 50 its strong, modern identity.

"Trough a friend we came in touch with Milou for the design of our brand identity. After a very fruitful first conversation we felt that it would be the right decision. Her personal approach in search of distinctive features worked very well for us, and her style matched with what we where looking for in our design. She works fast and sticks to the deadlines, is clear in her communication, and open to feedback. All in all very happy with the result and we will probably come back for more.."
Marinus Huige, Co-founder Factor 50
Marinus Huige
Co-founder Factor 50